Case Study - Analyze smart device usage data to gain insights into how consumers use smart devices.
- This case study is part of the Google Data Analytics Professional Certificate.
- The case study centres on Bellabeat, a high-tech manufacturer of health-focused smart products for women.
- The business task is to analyze smart device usage data in order to gain insight into how consumers use non-Bellabeat smart devices. Then select one Bellabeat product to apply these insights to and using this information, establish high-level recommendations for how these trends can inform Bellabeat marketing strategy.
- The analysis, insights gained and subsequent recommendations are based on the analysis of the FitBit Fitness Tracker dataset.
- Processing and analysis of data was completed using both R and Python
The Scope of Work (Scope-Of-Work-CaseStudy.pdf)
Initial data processing and final transformations
Python analysis in Jupyter Notebook