Case Study: How can a Wellness Technology Company Play it Smart?

Analyze

In this step we will analyze the data in order to establish trends, and relationships, thus providing insights that will help answer the business questions.

Key Tasks:

For R analysis using R Studio: https://eamoned.github.io/google-data-analytics-casestudy-r-analyse/

A full report on processing the datasets (and final transformations) can be found here: https://eamoned.github.io/google-data-analytics-casestudy-process/

General Activity Distributions

Obervations:

Activity Levels:

Opportunities:

Additional features can allow users to plan and set targets (with alerts) for times and distances at the different levels of activity. For example, increase or set higher targets for the percentage of time spent in the "fairly" to "Very" active levels. Or, increase the distance in the moderate to very active levels of exercise.

Calories and Activity levels over time

Observations:

Opportunities:

Calorie, Steps & Distance means/medians for Days
Activity Minutes over days of the week

Observations:

Opportunities:

Import sleep data & describe the data

Note: Maximum time in bed occurred on a Friday, Saturday, Sunday and on a Monday. Because they all recorded a max of 961 minutes, this may indicate an abnormally in the data as it's unlikely to have the exact max time for all 4 days of the week.

Lets look at days In bed > 600 minutes and < 240 minutes

Sleep Observations:

Opportunities:

Most active participants (Ids)

Obervations - most active Participants (Ids)

Daily Activity Correlations

Observations

Opportunities:

Correlations (including sleep factors)

Obervations

Which Id enjoys time in bed and sleeping

Participant activity patterns

Obervations

Opportunities

Intensity per hour
Group "Hours" into parts of the day

Observations:

Opportunities:

METs:

Metabolic Equivalents

1 x MET = Energy you use when resting

4 x METs - exerting 4 times the energy than you would if you were sitting still

To get accurate MET values, divide by 10.

Observations:

Opportunities:

Minutes Correlation

Observations:

Observations

Sleep Level and Heart Rate
Format data, create day name & rename state variable

Note:

Intensity = 0:Sedentary, 1:Light, 2:Moderate, 3:Very Active

Sleep Level = 1:asleep, 2:restless, 3:awake

Sleep Level Correlations

Observations:

Opportunities:

Sleep Levels

Calculate percentage Sleep Levels for Days of the week
Percentage Restless (Level 2) for Day of the Week
Percentage Awake (Level 3) for Day of the Week
Percentage Restless (Level 2) for Hour of the Day
Percentage Awake (Level 3) for Hour of the Day

Observations:

Opportunities: